Boston’s Digital Marketing Agency for Life Sciences

#67: Play the Long Game

by | Aug 25, 2016 | eBook, MeshLabs

“Aim to form a meaningful relationship with your subscribers by serving them quality content catered to their needs and interests.”


According to the Annuitas Group, “nurtured leads make 47% larger purchases than non-nurtured leads.” In other words, going for the quick and dirty sale may increase revenue slightly in the short term, but the better gameplay is to cultivate a long-term relationship with your audience, which overtime will result in a better ROI.

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