Boston’s Digital Marketing Agency for Life Sciences

#61: Create an Email Series Specific to New Buyers

by | Aug 25, 2016 | eBook, MeshLabs

“Did you know that it’s 10 times more expensive to acquire a new customer compared with selling something to an existing customer?”


New buyers should be treated differently than reoccurring customers. First, they’re more impressionable and need more reassurance from the brand to encourage future sales; and second, if not specifically catered to, they may fall off the email wagon for good.

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