Boston’s Digital Marketing Agency for Life Sciences

#54: Isolate Your CTA With a Welcome Mat

by | Aug 25, 2016 | eBook, MeshLabs

“A/B test how your Welcome Mat performs as a regular Welcome Mat and as a landing page. Without split testing, you could be leaving valuable opt-ins and subscribers on the table (which is just like leaving money on the table – no bueno).”


Welcome mats work similarly to pop up windows—after a certain amount of time, they roll over your webpage, covering the screen with a greeting and a form for users to sign up to you newsletter. By turning your welcome mat into a landing page, you can increase conversions by 50%.

Related Article Headline

Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here