Boston’s Digital Marketing Agency for Life Sciences

#48: Always Send Transactional Emails

by | Aug 25, 2016 | eBook, MeshLabs

“These are ‘set-it-and-forget-it’ messages that can make a big difference for your brand by ensuring all communication aligns with your brand’s voice and values. Whether you add a humorous line to an otherwise dry transactional message or invite new subscribers to get more involved by checking out your latest blog post, autoresponders can play a key role in boosting brand engagement at virtually no cost to your business.”


It may seem counterintuitive, but sending transactional emails every time a customer makes a purchase isn’t just a smart idea, it’s expected by users. Have you ever purchased something online and NOT received a transactional email confirming your purchase? Use autoresponders to make this happen and make sure it happens every time someone makes a purchase.

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