Boston’s Digital Marketing Agency for Life Sciences

#37: Segment at Sign Up

by | Aug 25, 2016 | eBook, MeshLabs

“Any and all data should be used to personalize your emails. When it comes to newsletters, it’s a good idea to ask a few simple questions even if you aren’t ready to use the data just yet.”


A great way to supply readers with highly targeted content is by asking them to sign up for specific areas of interest, categories or publications. You can do this on your site’s subscriber form, or ask current readers to supply the information in a follow up email.


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