Boston’s Digital Marketing Agency for Life Sciences

#351: Avoid ‘Faking It Until You Make It’

by | Aug 23, 2016 | eBook, MeshLabs

“Just as we think social media, marketing and business leaders were finally starting to ‘get it’ in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be a new wave of cheaters, influence score addicted, self proclaimed ‘gurus’ ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands of fake Facebook fans or Twitter followers.”


Avoid all tactics that fall under the “fake it till you make it” category. Buying social media fans and email subscribers are two big no-no’s, as is commissioning spam and other shady tactics. You may think it “looks good,” but all it’s doing is associating your brand with other companies that utilize blackhat options.


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