Boston’s Digital Marketing Agency for Life Sciences

#348: Avoid Bait and Switch Tactics

by | Aug 23, 2016 | eBook, MeshLabs

“Make sure that your email is clear and contains no ambiguities. Your readers will reward you for it.”


Don’t be unscrupulous in your email campaign by using bait and switch tactics. This makes it difficult for people to trust you. People get enough spam in their email inbox, so they’re going to be leery of clicking on anything that even remotely seems to be a bait and switch.

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