Boston’s Digital Marketing Agency for Life Sciences

#346: Stop With the Graymail

by | Aug 23, 2016 | eBook, MeshLabs

“Although it’s not considered spam, sending graymail is problematic because it can hurt the deliverability of your email overall.”


Graymail may not be spam, but it’s still injuring your email marketing efforts. It often goes directly to junk folders without ever being opened, meaning new subscribers will never see them and wonder what the heck happened to all those emails they were supposed to receive.

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