Boston’s Digital Marketing Agency for Life Sciences

#345: Remove Inactive Consumers

by | Aug 23, 2016 | eBook, MeshLabs

“With a list of engaged subscribers, you’ll likely see higher open rates, click rates, and overall better email analytics. Keeping disengaged subscribers can skew your email analytics, which isn’t a good thing at all.”


Remove subscribers who never, ever engage with your emails/products/services. This may seem counteractive, but it’s actually a way to reduce spam complaints and ensure you’re sending email to subscribers who really and truly want to read your content.

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