Boston’s Digital Marketing Agency for Life Sciences

#340: Focus on Your ‘Most Engaged’ Group First

by | Aug 23, 2016 | eBook, MeshLabs

“High performance on an initial send will ‘prime’ your campaigns and often results in improved overall delivery and inbox rates.”


Focus on your “most engaged” subscribers first to improve clickthrough rates and overall deliverability. Craft emails you know will keep these subscribers coming back, such as exclusive coupon codes and other discounts. Exclusive options are always an incentive to open emails.

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