Boston’s Digital Marketing Agency for Life Sciences

#338: Use Geolocation to Improve Deliverability

by | Aug 23, 2016 | eBook, MeshLabs

“By knowing where your contacts live you can localize subject lines, deploy emails based on their time zones and only send location-specific emails to those readers.”


It’s not as difficult as it sounds. In fact, all you need to do to collect this highly versatile piece of information is have subscribers enter their zip code when registering for your email list. With geolocation you can improve deliverability times by targeting time zones and optimizing from there.

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