Boston’s Digital Marketing Agency for Life Sciences

#335: Experiment With Delivery Times

by | Aug 23, 2016 | eBook, MeshLabs

“Ignore the studies that suggest 10:30 a.m. or 5 p.m. are the best times to send emails: Your readers likely follow a different schedule, so test different delivery times for your next few email sends, then select time slots that consistently lead to higher open rates.”


Open rates improve when messages are delivered to readers while they’re at their computer or looking at emails. Get in the habit of testing different delivery times to ensure you’re maximizing your message’s reach. Once you find an ideal time for your readers, stick to a schedule that works for them.

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