Boston’s Digital Marketing Agency for Life Sciences
“No one likes to open an attachment unless it’s about them.”
It may be tempting but attaching a document, image or PDF to your company’s emails is a bad way to make nice with your readers. In addition to tasking readers with the download and open routine, attachments increase your email’s chances of getting thrown into a SPAM folder. Instead, store that information on your website and offer readers a link instead of a download.
One of the most useful pieces of ungated content you will ever get your hands on, chock-full of useful tips and tricks from some of the top experts...
I’m riding shotgun with my Mac on my lap and trying not to get car sick, while looking at a blank page with the ‘Lorem Ipsum’ Lisa, our Senior...
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...