Boston’s Digital Marketing Agency for Life Sciences

#329: Avoid Excessive Call-To-Action Emails

by | Aug 23, 2016 | eBook, MeshLabs

“The best way to keep from looking like a promotion is to have one link and not multiple upsells or RSS Feeds. Keep it short and simple!”


Keep your emails on the “short, sweet” side, especially if working with Gmail. You don’t want your emails to appear too sales-y, as Google will take notice. If you must use a call-to-action, stick to one sentence instead of peppering emails with such calls throughout.

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