Boston’s Digital Marketing Agency for Life Sciences

#322: Resend Unopened Emails

by | Aug 23, 2016 | eBook, MeshLabs

“Email marketing expert Noah Kagan modified Taparia’s approach by changing his subject line and emailing recipients again one week later, increasing his opens by 30 per cent. While this strategy does not take each email’s open rates into consideration, the results are what matter more.”


Increase your email reach by 54.7 percent by resending the same email to recipients who have not opened your original message. By sending the same email to subscribers who’ve ignored your previous send, you can get more people to open your email without having to craft an entirely new message.

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