Boston’s Digital Marketing Agency for Life Sciences

#32: Use 8 – 12 Words to Improve CTR

by | Aug 25, 2016 | eBook, MeshLabs

“MailChimp suggests accompanying links with concise statements. In their study, they discovered that 8 – 12 words per link to be a sweet spot for CTR. That’s roughly how many words you should put around a link to make it stand out.”


In an article by Pawel Grabowski, he explains that email links with 8 – 12 words have the highest click through rates. That’s because compared to one word, or short phrases, these links visually pop in an email and foster a greater response. Try experimenting with different words and word lengths to see what works best for your audience.

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