“A great way to repurpose your content is to make it into an eBook. All you have to do is recycle your content into one big, greatly designed, and coherent story. An innovative way to promote it is to share parts of it via social media and email.”
Reuse your best content from email newsletters in an eBook. Send it to subscribers as a “gift,” whether as a loyalty incentive or “just because.” Consumers never tire of free stuff, and if your eBook really and truly contains valuable information they can use, they’ll look forward to future newsletters and books…and tell their friends about your business.