“Snappy subject lines, eye-catching images, persuasive and interesting text that moves your reader to take action – I hope this is what your email marketing looks like. And if it does, cribbing from that for social media will take next to no energy at all.”
Don’t assume email copy won’t work on social media. In fact, most of your email content can be broken down into pieces and reworked for specific use on channels like Facebook and Twitter. Use subject lines, special offers, and industry statistics to get people’s attention on social media.