Boston’s Digital Marketing Agency for Life Sciences

#302: Send ‘Roundups’ to Subscribers

by | Aug 23, 2016 | eBook, MeshLabs

“Combine existing content with original content that supports the theme to create a fresh newsletter.”


Treat subscribers to roundups of latest (aka existing) content, such as blog posts, how-to articles, etc. Add new content to such emails to mix ‘existing’ with ‘fresh,’ and don’t forget to tailor your roundup to a specific theme. Theme ideas can revolve around holidays, special events, new products or services, etc.

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