Boston’s Digital Marketing Agency for Life Sciences

#30: Create Short, To-The-Point Subject Lines

by | Aug 25, 2016 | eBook, MeshLabs

“People like numerals, numbered lists and countdowns, so don’t be afraid to add in the number of days remaining in your sale or the percentage customers will save.”


Grab and keep your audience’s attention by crafting short, poignant subject lines that indicate what’s waiting inside the email. Get as creative as you like depending on your target demographic, and remember to avoid using all caps, as it generally sends a direct signal to spam filters. For best results, think of your subject line as your opening line.

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