“This is perhaps the most common mistake I’ve seen all these years and the excuse is always the same: ‘We were planning to send out a newsletter but never made it.’ There are no excuses, you have many benefits to gain from communicating with your customers or readers and if you can’t do it hire someone to do it for you.”
Amassing an email list without sending emails or newsletters is a waste! This is a common mistake made by many marketers, and one that results in subscribers forgetting about you. Do your business a favor by creating email newsletters for your marketing list.
