Boston’s Digital Marketing Agency for Life Sciences

#293: Permission is Sacred and the Holy Grail of Email Marketing

by | Aug 24, 2016 | eBook, MeshLabs

“Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission.”


A person’s inbox is private space. It’s sacred and tightly guarded, even though it’s not a part of an individual’s physical world. Inboxes are where work gets done and relationships are carried out. If you get in, make sure you’re professional, courteous, and valuable or you’re out.

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