Boston’s Digital Marketing Agency for Life Sciences

#291: Focus on Abandoned Shopping Carts

by | Aug 24, 2016 | eBook, MeshLabs

“Depending on how you have your ecommerce system and email lists set up, you may be able to compile list segments that are comprised of members who have walked away from items in their digital shopping carts. This isn’t uncommon, as the Marketing Experiments agency has found that as many as 50% of all shopping carts are abandoned before purchase.”


If you have the ecommerce technology available to you, use email marketing to help lost shoppers find their way back to a product they left abandoned in a shopping cart. Reclaim lost sales by offering a discount or incentive to these indecisive shoppers.

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