Boston’s Digital Marketing Agency for Life Sciences

#290: Ask Subscriber How Often to Email

by | Aug 24, 2016 | eBook, MeshLabs

“Let the subscriber take the lead when it comes to how much they want to hear from you. Even if it’s only once a month, don’t take it personally, at least they’re still *somewhat* into you.”


This is a great strategy that puts more power and control in the hands of your audience. Once a user has become your subscriber, shoot them an email asking them to tell you how often they want to receive content from you. With more control, you’re less likely to over saturate users that would prefer less content, and you can focus on creating better content for subscribers who want more.

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