Boston’s Digital Marketing Agency for Life Sciences

#29: Tell Subscribers What to Do

by | Aug 25, 2016 | eBook, MeshLabs

“Don’t make new subscribers wait for your next newsletter. Instead, use your welcome email to recommend your very best content.”


Tell your subscribers what to do! Send clear instructions with your welcome email concerning your products or services. For example, if running an accounting firm and sending welcome emails to new subscribers, let them know that booking their initial consultation today equals 10% off the final bill.

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