Boston’s Digital Marketing Agency for Life Sciences

#284: Segment Your Subscriber List by Journey

by | Aug 24, 2016 | eBook, MeshLabs

“At every step up the ladder, trust grows, responsibility grows, and profits grow.”


Your subscribers will be on different journeys, each with varying motivations for reading your content. Since they’re not all the same, segment your email list to provide content that reflects different levels of permission and engagement. Then, your content will always be relevant, anticipated, and personal.

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