Boston’s Digital Marketing Agency for Life Sciences

#281: Encourage ‘Farewell’ Feedback

by | Aug 24, 2016 | eBook, MeshLabs

“Encourage feedback in your automated farewell messages. People who unsubscribe can shed light on how you can do better next time.”


Make it easy for consumers to provide feedback as to why they unsubscribed from your email list. This helps considerably in regards to refining email campaigns so future emails are welcomed by subscribers. The more information you can collect, the better future campaigns will be.

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