Boston’s Digital Marketing Agency for Life Sciences

#28: Don’t Confuse Your Content With Your Marketing

by | Aug 25, 2016 | eBook, MeshLabs

“Marketing is the strategic act of creating demand and acquiring customers. Today, content is certainly a key component in this activity for many companies, so ‘content marketing’ is a legitimate and vital point for exploration.”


Content creation and marketing are certainly torn from the same cloth, but they aren’t the same thing. Take time to learn/practice tactical content strategies and implement those strategies with a clear understanding of your marketing goals to maximize your success.

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