Boston’s Digital Marketing Agency for Life Sciences

#279: List Segmentation vs. Dynamic Content

by | Aug 24, 2016 | eBook, MeshLabs

“Whether you realize it or not, you have captured a lot of information about your subscribers… Instead of letting this data waste away in your database, use it to create more personalized mailings with dynamic content!”


List segmentation is something you and your team can do a million different ways based on behavior and audience characteristics like age, gender and location. Dynamic content is not the same thing. Instead, dynamic content lets you send one campaign, one time that is optimized and targeted to every single user by leveraging subscriber data and behavior.

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