Boston’s Digital Marketing Agency for Life Sciences

#270: Optimize all of Your Touchpoints

by | Aug 24, 2016 | eBook, MeshLabs

“The email is the first touch point in the campaign. Its purpose is to capture readers’ attentions.”


Every touch point in your marketing campaign should be mapped to a specific location in your conversion funnel. Email messages should have a definitive and definite place, and purpose, and not be used as a one-size-fits-all tactic.

Related Article Headline

Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a...

CTA  Area Here