“ ‘Marketers are allocating more time to understand how to reach mobile consumers, especially millennials. Our data shows that for many types of purchases, millennials prefer to contact a business directly by phone, and then are following through with purchases,’ states John Busby, SVP of Consumer Insights for the Marchex Institute.”
This may sound a bit strange since we’re discussing email and online marketing, but in a recent study by Digital Strategy Consulting, it was determined that “consumers trust ecommerce businesses more when a telephone number is present.” While your customers may prefer to learn about a service online, there are instances when a customer may feel more comfortable making purchases over the phone. Be there to capture those opportunities with a well-placed number in all your correspondence.
