“If you’re a business like Bicycle Adventures — which offers travel excursions around the globe — it can be helpful to pick a few favorite items to highlight in the emails you send out. Rather than simply trying to ‘sell, sell, sell’ you’ll have the chance to inform your audience in a way that’s interesting and not overwhelming.”
“Best of” emails are great for those in the travel industry looking for marketing ideas. For example, if you operate a hotel and are working on your latest email, consider compiling a list of favorite attractions, such as “Best Outdoor Recreation Sites Within 5 Miles of the Hotel.”
