Boston’s Digital Marketing Agency for Life Sciences

#260: Use Email to Guide You Through all Stages of Your Sales Funnel

by | Aug 24, 2016 | eBook, MeshLabs

“Cohesion is key to the success of your marketing automation strategy…focus on how email fits into the entire journey. This one simple technique will position your campaign as valuable instead of spammy.”


Traffic acquisition is only part of a marketing campaign. You need to look at the overall campaign, including your sales message, and make sure you’re using effective means to follow up with your audience. Email is one of the best ways to do this.

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