“One thing we learned in reviewing the email marketing software solutions…is that, even though the packages are very similar, they are not identical. Some are more about visual design and others focus on contact management…Most software solutions offer month-to-month plans, but consider how quickly you may outgrow your tier before committing to a quarterly or yearly plan.”
Not all email marketing software will be a good fit for your specific needs. If you’re short on cash and don’t need a lot of customization, a free version may be your best option. Whether you need more segmentation control or better tools for customized graphics, do your homework first and find what works for your budget and marketing needs.