Boston’s Digital Marketing Agency for Life Sciences

#244: Diversify Your A/B Testing Methods

by | Aug 24, 2016 | eBook, MeshLabs

“Marketers often get stuck or run out of fresh ideas for email split testing, making it repetitive… Of course the whole anatomy of the email can be tested. Even the core message and your segmentation… Knowing what works is key to insightful marketing campaigns. With A/B split testing you have a great result booster at your disposal.”


Think outside the box the next time you decide to split test an email campaign. In addition to subject lines and layout, consider other details that could be tested: things like writing tone, image selection, number of links, or using testimonials.

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