Boston’s Digital Marketing Agency for Life Sciences

#24: Plan Lifecycle Emails to Encourage Sales

by | Aug 25, 2016 | eBook, MeshLabs

“Depending on the nature of your business and your email-marketing plan, you should also consider whether you need lifecycle capabilities or integrated auto-responders.”


Unlike traditional email content, lifecycle emails are sent at particular milestones during their evolving relationship with your company. For example, if a new subscriber hasn’t made a purchase at the end of three months, consider giving them a discount to push them towards a sale.

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