Boston’s Digital Marketing Agency for Life Sciences

#236: Design Email Footers Carefully

by | Aug 24, 2016 | eBook, MeshLabs

“Before stuffing your footer with information, first evaluate what makes the most sense to include, and try to stick to the bare minimum…A best practice of email design is to keep your message focused (using the inverted pyramid method), and likewise, the simpler the footer, the more likely it is to be useful to readers.”


Footers often contain contact information, social media icons, unsubscribe buttons and legal fine print; it’s no wonder they tend to look crowded and unappealing at the end your email. Take time to evaluate what your business needs in a footer and try to keep it as simple as possible.

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