Boston’s Digital Marketing Agency for Life Sciences

#235: Use Color to Attract Attention

by | Aug 24, 2016 | eBook, MeshLabs

“Strong images, standout calls to action, and strong contrast are all effective elements in design.”


If your email layout/design uses color too excessively, you’re missing an opportunity to optimize color’s most valuable strength, which is attracting attention to a specific image, link, or text. Think critically about how and why you use color in an email; make color work for your message.

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