Boston’s Digital Marketing Agency for Life Sciences

#234: Use Email to Begin the Order Process

by | Aug 24, 2016 | eBook, MeshLabs

“Look at your email templates. If you feature products in the email, what do the buttons say?”


Tweak your email design so the order process begins with the email. Change “Shop Now” and similar vague calls-to-action with “Buy Now” and “Add To Cart” buttons to help subscribers make purchases right there and then. Don’t forget to feature your best-selling products to add incentive.

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