“Brands have been stubbornly slow to adapt to consumers’ shift to reading email on mobile devices. In late 2014, the majority of marketers were finally using mobile-friendly design techniques for their emails. In 2016, we’ll see this trend take a jump forward as the majority of marketers adopt responsive email design.”
The mobile first mentality is all about rethinking the users experience—when are they checking their email, and where? In 2016, more people are using their phone to check emails than ever before. Make formatting choices that benefit your reader’s mobile lifestyle. Work with responsive templates or adaptive technologies to get the best results.