Boston’s Digital Marketing Agency for Life Sciences

#224: Animated Symbols in Gmail Subject Lines Increase Open Rate

by | Aug 24, 2016 | eBook, MeshLabs

“When compared to the non-animated subject line using a GIF increased the initial open rate by 17%.”


Test results demonstrate the power of animated symbols in Gmail subject lines when compared to the maximum historic open rate within a segment. Animated subject lines increased the unique open rate by more than 20% after 70 hours.

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