Boston’s Digital Marketing Agency for Life Sciences

#219: Be Consistent About Brand Design

by | Aug 24, 2016 | eBook, MeshLabs

“If someone is making a purchase on your site, it’s important to ensure the follow-up communication has a similar look and tone. It would be quite alarming to buy a television from Best Buy and then receive a fuchsia follow-up email in Comic Sans font.”


Ensure brand consistency, such as when sending follow-up emails. Make certain the tone and colors used in the email go well with the product you just sold. This demonstrates that you’re keeping a close eye on what you’re putting out and are dedicated to increasing brand awareness.

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