Boston’s Digital Marketing Agency for Life Sciences

#218: Be Consistent About Fonts

by | Aug 24, 2016 | eBook, MeshLabs

“Limit the different font styles, sizes & colors. Increase line spacing to improve readability.”


Avoid going overboard with fonts when crafting marketing emails. Stick with one or two options you really like and use them for every email you create. Too many fonts may result in confusion, and also may make consumers think your campaign is a bit all over the darn place.

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