“Contrast is a key way to draw attention to something. Whether it’s the lone circle in a sea of squares, or red flashing lights when all others on the road are plain white, create contrast to draw the eye. By dimming objects and highlighting each one in sequence, you give your reader something visual to focus on.”
Show a row of 3 – 5 icons for your technology or service, and use animated GIFs to dim and then illuminate each one in succession, carefully and tastefully drawing attention to each feature. Have 2 states: one where your icon is at about 15% opacity (or a light grey), and a second, full opacity/color state.