This year we’ve heard a lot of chatter about how Account-based marketing is blowing up—and how inbound marketing hasn’t delivered the results that it promised. Because of this, agile marketing teams are looking for ways to leverage what works in social media, and what...
Branding matters. Just look at what is happening with what Netflix is facing with the Kevin Spacey situation. Imagine you were faced with a similar situation. Can your brand (what people think of you when you’re not around), sustain such a hit? Or imagine that you’re...
Sequans, headquartered in France, is a leading global provider of 4G LTE semiconductor solutions for the Internet of Things (IoT) partners with MESH on its new interactive white paper. MESH designed and developed the interactive white paper for Sequans to support...
When you’re driving an Account-Based Marketing program, social media marketing is no cakewalk, consuming significant time to plan, execute, measure and repeat. Given this, savvy B2B social media and account-based marketers are leveraging tools that save them time on...
I recently had a conversation with a client that owns a consultancy that specializes in Sharepoint and Office 365. He’d recently read a LinkedIn post by Mark Schaefer on whether or not you can afford to do inbound marketing, and he wanted to get my perspective on...