Boston’s Digital Marketing Agency for Life Sciences

#20: Use the Subscriber’s Name

by | Aug 25, 2016 | eBook, MeshLabs

“If you asked for your subscriber’s name or other information when they signed up, now is the ideal time to use it. And whether you use their name or not, it’s always nice to simply welcome new subscribers.”


If possible, use your subscribers’ names when sending welcoming emails. This provides the personal touch many people want, as research indicates subscribers are 26% more likely to open emails with personalized subject lines. Get a little personal with your subscribers…and see if it doesn’t make a difference.

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