“Go into your content audit with best practices in mind, and really notice whether or not your competitors are following them. This isn’t just about your competitors though – examining them with best practices in mind will be like holding up a mirror to your own content. You may realize, ‘Oh, $#&!, we’re not doing that either.’ Because sometimes you are too close to your own content to gain perspective.”
By taking note of what is happening in your content, compared to all other industry related content, you will be able to spot trends, gaps and gain invaluable insight on how you can make your content better.
