Boston’s Digital Marketing Agency for Life Sciences

#19: Genuinely Offer Value for Your Customers

by | Aug 25, 2016 | eBook, MeshLabs

“Start at the very beginning. Tell subscribers that you appreciate them and explain the value that they will receive. Many email marketing efforts start wrong because they don’t give a warm welcome to the subscriber.”


From the moment someone opts into your email list, they should receive a warm welcome and feel appreciated for their time and interest. Remember that this is your first opportunity to connect with your visitor. You need to make a good first impression, even if it’s a digital one.

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