Boston’s Digital Marketing Agency for Life Sciences
“Start at the very beginning. Tell subscribers that you appreciate them and explain the value that they will receive. Many email marketing efforts start wrong because they don’t give a warm welcome to the subscriber.”
From the moment someone opts into your email list, they should receive a warm welcome and feel appreciated for their time and interest. Remember that this is your first opportunity to connect with your visitor. You need to make a good first impression, even if it’s a digital one.
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