“People scan their screens based on experiences they’ve had, and the expectations they’ve built up over time. You can break through the typical expectations set by many email templates with useful and animated content. By pulling them away from their normal tendency to scan, you improve the chances for real engagement with your content.”
It’s harder than ever to get attention in your inbox, and all manner of B2B technology companies have found ways to leverage animated GIFs to improve clickthroughs and recall. One way to leverage an animated GIF in email is to break up text-based tips with unique, relevant, and tasteful animated infographics and data points above the fold.