Boston’s Digital Marketing Agency for Life Sciences

#184: Set Up a Campaign Tracking System

by | Aug 24, 2016 | eBook, MeshLabs

“Building a culture of data driven excellence in an organization takes some time to develop processes and implement from an operational standpoint, but data is everything these days.”


You can impress investors and make better decisions about your email strategy when you set up a campaign tracking system. If you use Google Analytics, append your URL’s with parameters that will give you a better, and more detailed, understanding of your email traffic.

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